ABM & Marketing Ops Specialist (gn) - hybrid in Hasselt (Belgium)
Description
We’re looking for a data-driven and detail-oriented ABM & Marketing Ops Specialist (gn)to join our growing Marketing team.
In this hybrid role, you'll sit at the intersection of marketing technology and execution, owning our CRM data flows, reporting infrastructure, and playing a key role in designing and delivering account-based marketing (ABM) campaigns across email and paid channels.You’ll be making sure our marketing engine runs smooth, helping us reach, engage, and convert high-value target accounts.
We’re looking to fill this position as soon as possible, with the option to work hybrid in Hasselt (Belgium). This position can be performed remotely within Europe, provided you're open to regular onsite visits at our headquarters (approximately once a month).
In return, we offer you- Competitive salary and performance bonuses
- Remote-friendly work environment
- Learning & development budget
- A collaborative, high-impact marketing team with room to grow
Your Role
Marketing Operations- Manage and optimize the CRM data pipeline to ensure clean, actionable contact/account data
- Build and maintain dashboards to track key marketing KPIs (MQLs, pipeline contribution, campaign performance, etc.)
- Collaborate with product marketing and sales to ensure data alignment and lead handoff processes
- Design and execute ABM programs targeting high-value accounts across email, paid ads (LinkedIn, Google), and nurture tracks
- Build segmented campaign workflows, audience lists, and automated nurture sequences
- Partner with product marketing and sales to align messaging, timing, and strategy for target account outreach
- Track ABM campaign performance and continuously optimize for engagement and pipeline growth
- Minimum 3 years of experience in B2B marketing, with a focus on marketing ops and/or account-based marketing
- Proficiency with marketing automation tools (e.g., HubSpot, Rollworks, Zoom info, Clay) and CRM systems (e.g., Salesforce)
- Strong analytical mindset, you know your way around dashboards, attribution, and campaign performance metrics
- Familiarity with running paid digital campaigns (especially LinkedIn Ads and Google Ads)
- Experience building targeted email workflows and nurture sequences
- Willingness to learn about target industries
- Proficiency in both written and spoken English
- Clear communicator and natural collaborator across Sales and Marketing Teams
- Experience working in a SaaS or high-growth B2B environment
- Proficiency in Dutch
- Basic HTML/CSS for email customization
About TrendMiner
TrendMiner is an innovative software company based in Hasselt, Belgium, specializing in industrial analytics. We focus on time series, event and asset data with an increasing integration of machine learning. Founded in 2008 as a spin-off from the University of Leuven, we develop advanced analytics solutions for the manufacturing industry, including the chemical, oil, gas and pharmaceutical industries.Since 2024 TrendMiner is part of the Proemion Group, which specializes in industrial analytics. Due to our rapid growth, we are always looking for ambitious and enthusiastic new talents.
TrendMiner is an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status.